The tug-of-war for being the associate sponsor for sixth Indian Premier League is on in full swing. PepsiCo, after becoming the title sponsors for the league and replacing DLF, has now initiated the associate sponsorship list. PepsiCo has also acquired pouring rights for 8 of the 9 participating teams in the forthcoming season with Coca-Cola only having Mumbai Indians to hinge on to IPL.
Other names which have reportedly come forward as associate sponsors include Vodafone, Samsung, Havells and Tata DoComo. Micromax and Karbonn mobiles may also join in the list before the start from April 3. Those who have kept a tab on the past IPL highlights would realise that many of these names are new to this list of associate sponsors. This is because of the fact that the older names are trying to refrain from doing so this year.
The usual names like that of Reliance Communications, Nokia, ICICI, Coca-Cola, Maruti and Hyundai are reportedly looking forward for spot advertising rather than becoming associate sponsors.
